If you want your business to be truly successful, you need to know how to properly market your products to the right people. At first, marketing can seem a bit daunting, but with some organization and understanding of key terms, you can make it work. Here at Great Plan Ray, we love to see people grow their businesses to the next level, so we have some tips for how you can become your own marketing department and do it right.
Define Your Target Audience
As part of developing your marketing plan, you will need to define your target audience, which is also known as your target demographic. Essentially, this is the group of people that you believe will be most interested in your products. The audience could be based on age, gender, interests, and more. Really, you are looking for customers that will purchase your product in order to solve a problem or satisfy a need.
Once you have an idea of your demographic, you should start to do your research to determine how many people fit that audience and if it is worth it to market in that way. Once you have your target audience set in stone, start your marketing efforts.
Determine the Best Marketing Channel
Another perk of deciding on your target audience is that you can study that group of people and determine the best way to let them know about your business. This is also called your marketing channels. For example, young people tend to be on their phones and in front of computers more often, so email marketing may be the best way to go. Older customers likely pay more attention to their physical mailboxes, so a direct mailing campaign may work best.
There are many different marketing channels that you can consider. There is advertising via catalogs, marketing at seminars and events, SEO marketing, and influencer marketing, among others. Think about which channel you can manage on your own and what will deliver the best message, and go for it.
Focus on Marketing Messaging
Once you know your demographic and the best marketing channel, you need to focus on your messaging or how your company highlights the value of your products and the phrases and keywords that you should use to pique a customer’s attention. There are some keywords that have been proven to work, including “affordability”, “value,” “comfort,” “security,” and “practicality,” among many others. These are terms that put customers at ease and help them to believe that your product will solve their issues and put them in a better place.
Make Life Easier With Organization and PDF Tools
Depending on the size of your business, you may have a lot on your plate as far as products and marketing ideas, so consider these tips to make life easier. For starters, try to digitize everything you have and put it in the cloud. By using a cloud company, you can access your files from anywhere, and cloud companies also have their own cyber security teams, so you know your materials are protected.
If a lot of your files and materials are in PDF format, then you may find that it is difficult to make expansive edits and revisions with the limited tools that PDFs provide. Typically it is much easier to make changes on a Word document. In order to change a PDF to a Word document, you can use an online conversion tool. This makes it very easy to switch between formats so you can make all of the necessary changes on Word and then turn it into a PDF that is easy to share and download.
Did Your Marketing Work?
After you put all of these variables together and start spreading your marketing materials, you can determine if your strategy is working. There are many methods you can try, including checking your sales data, conducting focus groups, and sending out surveys. Ask customers directly if your message resonated with them. If you get negative feedback then you may need to revise your strategy.
As you can see, there are many facets to becoming your own marketing department, but by defining your target audience, finding the best marketing channel, and checking the results, you can make it work. If you would like to know more about how Great Plan Ray can help your company succeed, then contact us at the form here.